DemandFest Resources

WATCH OUR PAST DEMANDFEST SESSIONS ON-DEMAND.

April 2022

Keynote: The B2B Marketing Organization's BIG Makeover and What It Means for You and Your Career

Keynote Speaker: Scott Vaughan; Moderator: Aimee Dunn, TechnologyAdvice

In this keynote session, Scott Vaughan joins Aimee Dunn to lead us through the great B2B marketing change and what organizations are doing to adapt.

From Content to Pipeline: Creating Synergy Between Content and Demand Gen Marketers

Session Speakers: Brian Finnerty and Tulin Green, Udacity; Moderator: Mike Pastore, TechnologyAdvice

Today, content and demand gen teams need to work together to create the right message for the right audience in a variety of formats – and they need to do it at scale.

How Demand Gen and Marketing Ops Can Evolve Together

Session Speakers: Darrell Alfonso, AWS; Nicole Siegal Fuselier, Dremio; Moderator: Mike Pastore, TechnologyAdvice

In this session, we’re exploring the relationship between demand gen marketers and marketing operations. Broadly speaking, these two roles work together to create targeted and effective campaigns. But how the campaigns are planned and executed continues to evolve.

December 2021

What You Don't Know About B2B Buyers That is Hurting Your Marketing

Session Speakers: Kyle Grady, ThoughtSpot; Barry Canty, ibex; Vicki Frost, Vertiv

The B2B marketing landscape is always changing and adapting. In this session, you’ll get advice on how to better understand aspects you may not typically consider in your marketing strategy.

How to Build Your Brand with Out-of-Market Buyers

Session Speakers: Bolaji Oyejide, Bevy; Peter Finter, CyberGRX

At any given time, a significant portion of the buyers for your product aren’t in the buying cycle. These future customers shouldn’t be ignored, but won’t be receptive to all of your lead gen strategies. So how do you raise awareness so when they reach the time to buy they know where to find you?

How to Use Next-Gen Engagement Data to Fuel Prospect Outreach

Session Speakers: Alycia Simpson, Recurly; Sangram Vajre, Terminus; Marcio Moerbeck, Datasite

Next-Generation engagement data is a driving force in fueling your prospect outreach to reach your buyers on their terms. But it can be tricky to understand how to leverage it correctly to maximize your ROI. Learn how these companies are using next-generation engagement data to boost demand and drive revenue.

How to Build Lasting Client Relationships in an Ever-Changing Digital World

Keynote Speaker: Ajit Sivadasan, Lenovo

The digital world is ever-changing, moving from loyalty to advocacy, and it is important to be ahead of the curve when considering how to build long-lasting client relationships. Brands HAVE to adapt to the new digital opportunity. How?

August 2021

Behind the Curtain: TA Editors Roundtable

Session Speakers: James Maguire, TechnologyAdvice; Web Webster, TechnologyAdvice; Llanor Alleyne, TechnologyAdvice; Bill Detwiler, TechnologyAdvice

Learn how TechnologyAdvice’s editors interact with the tech community. Get insider information on pitching stories, attracting coverage and learn about the types of content that resonates the best with our audience.

The Mission to Grow Long-Term Pipeline (Cost of Delay)

Session Speaker: Zach Jones, TechnologyAdvice

Let’s face it, we’re all judged on performance and building long-term growth in your pipeline is crucial. In this session, we’ll take a deeper dive into how we evaluate programs and zoom out to see if you should consider alternative approaches. You’ll walk out knowing how to create a consistent, scalable pipeline with the math to prove it.

The Mission to Drive HIGH Demand Gen Conversion Rates

Session Speakers: Shelby Bruce, TechnologyAdvice; Jada Sloss, TechnologyAdvice

Learn how to uncover the right pain point question you should be asking to convert more leads. You’ll be able to learn how to position your solutions to best address those pain points and start driving up your conversion rates.